Hang Eleven was founded in 2019 as a bold step into the world of fashion and adventure. What began as a small, out-of-the-box project inspired by the founder’s kitesurfing roots quickly grew into a full-fledged lifestyle brand. The name “Hang Eleven,” a Hawaiian surf term for daring to ride the waves with nothing but confidence, reflects the brand’s essence: taking life one step further, breaking limits, and embracing freedom.

Initially rooted in “Surf, Sun & Style,” Hang Eleven soon shifted its focus to “Adventure, Freedom & Style,” expanding its reach beyond seasons and into the lives of a broader audience. Today, Hang Eleven stands for more than just apparel – it’s a call to live boldly, seek adventure, and celebrate individuality.