Hang Eleven was founded in 2019 as a bold step into the world of fashion and adventure. What began as a small, out-of-the-box project inspired by the founder’s kitesurfing roots quickly grew into a full-fledged lifestyle brand. The name “Hang Eleven,” a Hawaiian surf term for daring to ride the waves with nothing but confidence, reflects the brand’s essence: taking life one step further, breaking limits, and embracing freedom.
Initially rooted in “Surf, Sun & Style,” Hang Eleven soon shifted its focus to “Adventure, Freedom & Style,” expanding its reach beyond seasons and into the lives of a broader audience. Today, Hang Eleven stands for more than just apparel – it’s a call to live boldly, seek adventure, and celebrate individuality.
“Hang Eleven” is more than just a name – it’s a philosophy. Originating from the ultimate expression of freedom in surfing, the term embodies the daring spirit of standing out and pushing boundaries. For us, it’s about living life as one big adventure, where every choice reflects a sense of freedom and individuality.
At Hang Eleven, we’re not just creating clothing; we’re building a community that shares these values. We empower people to live authentically, embrace challenges, and write their own stories – because life, like surfing, is all about balance, flow, and daring to take that next wave.
